Growth compounds, and budgets rarely account for it
Eight percent monthly growth is a 2.5× increase over a year. A budget built on today’s traffic is wrong by that factor by December, and the conversation about it happens at the worst possible time.
The month twelve run rate is the number to take to a planning meeting, not the month one figure.
Optimise the dominant workload only
Spend is almost always concentrated: one workload is half the bill and three others share the rest. Optimising the small ones is satisfying and pointless.
The breakdown sorts by cost for exactly that reason. Work on the top line until it is no longer the top line.